DIRECTOR'S PERSPECTIVE: Nikki Yanofsky @RAWsession
EricMatt and I were looking through some photos of older sessions... Check out these pics (down below) from the 2009 RAWsession with Canadian singer Nikki Yanofsky at The Cutting Room in NYC. If you caught the Olympics this year, she was the 17 year old girl who sang the Canadian National Anthem in the opening ceremonies. We were pretty excited, to say the least, when we saw her belting her heart out for all the world to see. Take that, American Idol! A couple months later we got in touch with Nikki's team and decided to do another session with them.
This was one of my more recent favorite sessions as I got to revisit both the city of New York and the lovely and talented Nikki, whom I’ve now had the pleasure of working with twice (more on that later). Heading up RAWvideo meant I needed to show up a day early to meet the crew and prep the gear and although it was hot, I was able to find residence in Spanish Harlem before our early morning call on the lower east side.
When I got to the site, I prepped video alongside our audio team as we waited for Nikki’s call time. As was the case with our first Yanofsky shoot, Nikki showed up early with a smile on her face and a desire to ‘get to singing.’ What else can I say?, an adamant professional and a consummate talent, Nikki has her music together and executed with the precision that it takes others years her senior their entire lives to learn. That being said, the most impressive thing about this artist is that she truly enjoys her work and it shows in her smile and can be heard in her words. As a director, I can’t stress enough how much easier Nikki makes my life with her lack of ‘tude and abundance of talent.
Here's a cover of her singing Norah Jones' "Don't Know Why" with singer/songwriter/guitarist, Jesse Harris (who actually wrote the tune for Norah) from the same 2009 session in NYC (thumbs up for our old logo! haha). You can also catch the rest of the videos we shot from this session as well as the Premiere videos from the 2010 session over on VEVO here.
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